Direct access to barristers is having a large impact on the legal sector, creating many opportunities for chambers to work closely with other professionals, businesses, and individuals during a period of fast paced change in the legal services sector.
Solicitors will always provide a valuable and important range of services to clients, but direct access to counsel benefits the client greatly in that they are receiving highly specialised legal advice whilst overcoming the traditional barriers to that advice.
During times of economic difficulty, controlling costs and reducing costs is one of the prime factors in pushing clients to seek ways to minimise their legal expenditure. Chambers are able to capitalise on this because they generally have lower overheads and provide excellent value for money to clients and that's secure repeat business providing greater control of their case and costs.
From my own perspective and experience in online lead generation, I believe it is important that all legal professionals embrace the Internet era of generating leads by use of social networking and mobile browsing. Virtually all retail outlets have now seen the light and opened an online store in one form or another, yet the legal profession has been, in general, somewhat reluctant to embrace this as a source of work. Stores that did not make their move online soon enough or serious enough, suffered a great extent of damage or even faced administration because they did not take the online competition seriously. Again, in my view, legal professionals have the same choice and will be forced to make a decision one way or another, and will face similar fate in similar vein.
Ultimately, those who control the online market will control the vast majority of new instructions because over time almost all enquiries will be via the Internet in one form or another. This will make business increasingly difficult for even the largest firms if they are not open to the idea of accepting instructions that have been generated online.
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